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See Why Your Opera News Hub Impressions are Low or High

On any given day there are hundreds of thousands of articles competing for the attention of millions of Opera News users with unique interests. As a completely personalised news app, our overall objective is to recommend articles that our users are likely to click, likely to spend time reading and likely to find the time worth spending.

The average user spends between 20 to 60 minutes on the app. Knowing the right articles to recommend to a user is critical in determining how long that user stays on the app and how many other articles that user is able to read before they get bored or distracted. 

When a user opens the app they are checking for articles that are relevant to them and will only read articles that they find attractive. As a result, articles are not recommended to users simply because they were submitted and passed the review stage, articles are recommended because they are relevant to the user’s interest and are read because the user finds them attractive.

The first step of the recommendation journey is the “Matching Process”. This is where articles about football (for instance) are matched with users who are interested in football, while articles about politics are matched with users who are interested in politics and so on and so forth. This simply ensures that users do not have to deal with articles that are irrelevant to them. 

After the matching process, the next step is the “Ranking Process”. In simple terms, this means, out of the twenty thousand football articles that match the ten million users who are interested in football, for instance, which football article should the users see first? 

When ranking articles, we consider two things:

a). The Engagement Score

b). The Quality Score

Articles with a high engagement and quality score are ranked high, meaning they are the first articles a user sees. Articles with low engagement and quality score are shown last. 

If you see low impressions on any of your articles it means that either their many user’s interests match the topic of your article or your article is ranked very low for the user. 

The average user browses between 80 - 200 articles and only clicks between 10 - 20 of them. If your article is ranked #456 (for instance), there’s a slim chance that it will be discovered by many users. You stand a better chance of being seen by many users when your article is ranked in the top #100. 

Now that we understand the impact of the ranking system on your impressions, let’s take a closer look at how ranks are assigned and how you can boost your ranking. 

First, let’s look at the Engagement Score.


The engagement score is completely focused on the action of the users. Here we measure the user's engagement behaviour history and the likelihood to engage with a given content if recommended to that user.

Next, let’s look at the Quality Score

The Quality score is focused on the action of the writer. Here we measure whether the article is clickbait, whether the writing is smooth, whether the article has expertise, whether the article is racy or vulgar.

To guarantee a high rank, please always consider the following tips

Attractive Titles

a). First and most important is still the title. Think about how to make your title attractive, but not deceitful. If people don’t click your title, then no one knows the value or quality of your articles. Articles with a good ratio of clicks per impression are boosted up the ranks and shown to more users. 

Attractive Cover Image

b). Second important tip is the cover image, though not as important as the title. Pick something that is at least readable, and at best appealing. This guarantees that users find your article attractive enough to engage with it. 

Appealing Content

c). Next is the content. Keep the content light and easy to follow. This could mean introducing visual aids like photos and infographics. In this age of the social media newsfeed, people’s attention span is short. You may have a good story to tell, but the best way to tell it is the style that best holds the attention of the audience. Reading time plays a significant role in distribution.


d). Next, is the quality of an article. We do give quality articles a boost to more than double its reach. However, we don’t want to distribute articles that no one reads. It’s not enough to write great academic expository articles with photos and charts. Your quality articles should also fall under the category of articles that users find interesting. 


e). Lastly, it is originality. Originality has NO impact on reach. If plagiarism is detected at submission, the article will be rejected by AI. Whenever an article has a high number of impressions, our editors do a second review to determine if there are any concerns of plagiarism. If the article is found to contain plagiarism, payment will be significantly impacted.