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11 Fashion Brands That Support Breast Cancer Awareness Month

Ralph Lauren’s graphic T-shirt with the words “Live Love” that’ll donate 100% of the proceeds to the Polo Ralph Lauren Foundation.RALPH LAUREN

Orange, red and yellow are generally what spring to mind when one considers October colors. But instead of rocking those autumnal hues, think pink instead. It is Breast Cancer Awareness Month after all.

The use of pink to symbolize breast cancer awareness started in 1992, and came in the form of an overlapping ribbon. It was meant to show solidarity with those that have been impacted by the disease, which affects one in every eight women in the United States. Needless to say, over the years, the use of the color has evolved and it is now cast on a number of items—many of which are made with the intention to give monetary support to organizations that are either developing a cure, providing education, or are assisting patients and their families during troubling times.

From Ralph Lauren to New Balance to Mackage, a number of fashion brands are giving back to charitable institutions like the Susan G. Komen Breast Cancer Foundation, the Breast Cancer Research FoundationKeep A Breast Foundation and more. There are even events across the nation—such as last week’s Dream Ball that raised funds for Look Good Feel Better. Indeed, it appears that a good number of companies are on board for battling this disease. And you can play a part by checking out the products below.

Ralph Lauren

Since 2000, Ralph Lauren’s Pink Pony Campaign has been at the forefront of fighting breast cancer. It supports programs that run the spectrum—from screenings and early diagnosis to treatment and education. This year, as part of the its Pink Pony collection, the brand is offering a range of preppy stalwarts—hats, ruby shirts, scarves, crew-neck sweaters and bomber jackets—in a light pink hue. 25% of the each of these items will go toward supporting a number of charities. Additionally, there is a graphic T-shirt with the words “Live Love” that’ll donate 100% of the proceeds to the Polo Ralph Lauren Foundation.

Ralph Lauren Pink Pony Moto Jacket, $798, LAUREN

Nina Runsdorf

This piece of rock candy will make someone’s life sweeter in more ways than one. Not only is Nina Runsdorf’s Pink Topaz Flip ring a striking piece of jewelry, but 15% of the proceeds will go to the Breast Cancer Research Foundation, too.

Nina Runsdorf Pink Topaz Flip Ring, Price Upon Request, RUNSDORF


This October, Mackage is also snuggling up with the Breast Cancer Research Foundation. The Canadian outwear brand will donate $100 for every sale of its Adali coat, up to $10,000. Indeed, it is a warmhearted purchase.

Mackage Adali Coat, $790,

Tamara Mellon

Tamara Mellon is walking down a different path for Breast Cancer Awareness Month. Rather than offering a product that gives back, which seems to be the requisite practice, she is taking the message of getting regular checkups on the road—specifically in the Los Angeles area. From October 8th to the 10th, her brand is taking over a mobile mammogram RV and offering free mammograms to women in Tinseltown. It will also gift T-shirts that reads “Love Your Mellons” to women who tag a friend on social media, reminding her to get tested.

Tamara Mellon models her “Love Your Mellons” T-shirt.TAMARA MELLON

Mignonne Gavigan

The Susan G. Komen Breast Cancer Foundation is sowing the seeds for a better tomorrow. And to help with this initiative, jewelry brand Mignonne Gavigan, during the month of October, will donate 30% of the net sales of these petal-shaped earrings.

Mignonne Gavigan Sasha Earrings, $275, GAVIGAN

New Balance

Run, don’t walk for these kicks from New Balance. The activewear label will give 5% of the proceeds from each sale to the Susan G. Komen Breast Cancer Foundation, with a guaranteed minimum donation of $500,000.

New Balance 990v4 Made Sneaker, $175, BALANCE


Smythe is offering the royal treatment, so to speak, for Breast Cancer Awareness Month. The apparel brand is reissuing its Duchess blazer in pink and will donate $50 for each purchase to Rethink Breast Cancer.

Smythe Duchess Blazer, $695,

Beyond Yoga

Yoga is an activity that benefits both the mind and body. And now, thanks to Beyond Yoga, it will benefit the spirit of philanthropy, too. The brand will donate 10% of proceeds of all pink styles found on its website to the Breast Cancer Research Foundation.

Beyond Yoga Olympus One More Stripe Bra, $70, YOGA


“Shopping for a Cure” is a slogan that Brahmin takes seriously. Every year, the accessories label raises funds that help an organization fighting breast cancer. For 2018, it has curated a selection that’ll donate 5% of every purchase to the National Breast Cancer Foundation.

Brahmin Sydney Tote, $375,


For Breast Cancer Awareness Month, True&Co. and the Keep A Breast Foundation have become bosom buddies. The intimates label will donate 25% of the proceeds from its Retro Pink True Body styles to the charitable organization.

True&Co. True Body Lift Scoop Neck Bra, $58,

Sam Edelman

Brighten someone’s rainy days with these rubber boots from Sam Edelman. The brand will donate 20% of each sale of its Tinsley boot to the Breast Cancer Research Foundation.